Tell us about your path to becoming a freelance content creator.
I was just starting an online boutique selling sustainable fashion but most of the money we were making was going right back into the business and I needed an income! I was blogging on the side (as a hobby) when my friend, who is a photographer, suggested I consolidate all my flatlay photos together into a portfolio and she'd pitch me as a stylist to clients. I had no idea arranging objects could be a job, but gradually I started taking on more prop styling work for advertising campaigns. Eventually as social media became a necessity, clients asked me to create monthly digital content specifically for Instagram and Facebook. That's when I saw a shift in the demand from seasonal campaign work to weekly digital content needs from brands and began focusing the majority of my portfolio on social.
In the beginning, how did you attract your first good clients?
Strangely my first clients were the good clients. It wasn't so much about how much I was making (which was very little), but they really respected and loved the work I was already doing. Nowadays, at times it feels like clients hire you based on the number of likes and followers you get which kinda makes me feel uncomfortable. I was trained to think like an artist and a creator, not like someone in PR or marketing, and having to explain my work away based on stats alone makes my work feel worthless because I know there will always be someone with a bigger following and I have no control over that.