Fashion Illustrator

Anjelica Roselyn

Anjelica Roselyn is a womenswear designer and fashion illustrator based in London. Her fun and unique illustration style has gained recognition from fashion icons such as Pat McGrath, Marc Jacobs, Jeremy Scott, Anna Sui, Adam Selman, Marco de Vincenzo, and Ohne Titel. We are especially loving how she is making waves in the live illustration space.   

Photo by Miles Drury

Photo by Miles Drury

In the beginning, how did you attract your first good clients? 

I think it’s a combination of being consistent - having a good portfolio that showcases your work/who you are as an artist, and consistently putting out new work. Also you can’t be shy when it comes to contacting new companies. 

Do you have any tips for being your most productive? 

Stay inspired and pace yourself. If you’re constantly burning yourself out then you’re not going to be productive when it’s time to focus. 
Anjelica Roselyn | Freelance Wisdom

What is your favorite thing about freelance?

I think the fact that you learn so much every day through doing almost everything yourself. You may have a period of time where you’re working on the same project or piece of work but freelance work makes for a varied day to day - if you’re consistent.

How do you continue to attract your ideal clients? 

I don’t think I know the magic key to attract a client however I believe clients will always hire you because there is something unique about you. If they can hire someone else for doing the exact same thing, then they will. You have to naturally stand out. 
Anjelica Roselyn | Freelance Wisdom

Lately you've been illustrating live at events. Can you tell us a bit more about what that means and what you like about it? 

I love live illustrating because you don’t have to overthink what you’re drawing - it’s very in the moment. Also it’s great to see people’s instant reactions while you’re drawing, and when you finish drawing. Plus it’s great to draw in different environments. I think it’s a great way to make you a well rounded/well experienced illustrator.
Photo by Miles Drury

Photo by Miles Drury

Do you have any tips for dealing with the nitty-gritty business details? 

I’m still learning that myself but so far I just know that you have to clear out time completely to deal with these things. Blocking out a couple days or so at a time as opposed to trying to merge everything together. Also having spreadsheets/files (like an invoice template with your logo) saved already is a huge help.
Anjelica Roselyn | Freelance Wisdom

Are there any projects on which you're ruminating that you'd like to make time for someday?

Mostly a lot of merchandise for my online store, I have so many ideas that I wish to execute eventually. 

The 3 greatest attributes you need to be a freelance creative are:

Determination, Patience, Resilience.
Anjelica Roselyn | Freelance Wisdom

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Luisa Castellanos

This week we are excited to bring you another international interview, this time from Colombia! Luisa Castellanos is a fashion illustrator, textile designer, and self proclaimed lover of pink. Her work is vibrant, expressive, and powerfully feminine. 

Luisa Castellanos | Freelance Wisdom

Tell me about your path to becoming a freelance fashion illustrator and textile designer.

I decided to become into a fashion illustrator and textile designer three years ago when I was finishing my career as a fashion designer. Illustration was the only attractive part of design school to me; I fell in love and that was the beginning of everything. Then I turned my illustrations into textiles for my semester final project. Since then I’ve practiced a lot. I created Behance and Tumblr profiles and contacted people to see my work.

In the beginning, how did you attract your first good clients?

I started attracting my first clients via Instagram and Behance pages. I posted daily illustrations and prints with tons of hashtags and I did a lot of research and sent emails to fashion magazines and blogs. I think good clients started to come because I take this work seriously. In time, companies and brands started to contact me.
Nora Lozza print.jpg

Do you have any tips for being your most productive?

When I am working I try to keep my cellphone away and try to be as comfy as possible. I also like to listen Tedx talks, interviews, and historians on YouTube (My fav is Diana Uribe), or relaxing music on Spotify.

What has been your greatest struggle as a freelancer so far?

I think the biggest struggle was believing in my work enough to stop working for free.
Luisa Castellanos | Freelance Wisdom
Luisa Castellanos | Freelance Wisdom
Luisa Castellanos | Freelance Wisdom

What is your favorite thing about freelance?

The best thing about being freelance is that I can work in my pajamas and eat on my desk, hahaha.

You are currently based in Colombia, do you find that most of your clients come from within Colombia or internationally? If internationally, how do these clients find you?

Yes, I am from Colombia and I'm based here :) The majority of my clients are from Colombia, but I've had the opportunity to work with people from all over the world. They contact me via Instagram; it's amazing how a few hashtags can connect you with so many people.
Luisa Castellanos | Freelance Wisdom

How do you continue to attract your ideal clients?

I keep posting my work on Instagram (don't forget the hashtags), Facebook, Behance and Tumblr. I also send e-mails to fashion and art magazines sharing my portfolio. But I think the best way to attract ideal clients is word of mouth. If you did great work and you had a good relationship with your client, that will help you to attract new ones.

What do you do to stay creatively inspired?

Runways and trend reports always keep me inspired. I also get inspired by nature in my country (Colombia is the second leader in bird diversity in the world) and of course, women around me keep me inspired everyday.
Luisa Castellanos | Freelance Wisdom

"Runways and trend reports always keep me inspired...and of course, women around me keep me inspired everyday."


Luisa Castellanos | Freelance Wisdom

If you could design for anyone who would it be?

Vivetta, Lazy Oaf, Antonio Marras, Miu Miu, Msgm, Polite.

Since you are your own boss, do you have any advice for maintaining a work-life balance?

+Be disciplined, constant, and passionate.
+Make a schedule to keep your deadlines organized.
+Establishing good relationships with your clients will define your future ones.
+Support freelance artists, buy national products and don't underestimate your work.

The 3 greatest attributes you need to be a freelance creative are:

Discipline, passion, persistence.
Luisa Castellanos | Freelance Wisdom

Photography Credits: Hero photograph - Juan Moore, Other photos - Cristina Salgar, Runway photos - Mint And Fancy

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